Semrush

Online visibility management and AI discovery platform

AI Analytics

Boston, US

Paid

11 May 2026

https://www.semrush.com/

Overview

Semrush is one of the largest online visibility and SEO platforms in the world, now rapidly expanding into AI visibility and generative search optimization. Originally built around keyword research, technical SEO, backlink analytics, and competitive intelligence, the company has evolved into a broader AI discovery platform through products like Semrush One and the AI Visibility Toolkit. Semrush now helps brands track how they appear across AI-generated search experiences including ChatGPT, Gemini, Google AI Overviews, Perplexity, and Microsoft Copilot while connecting those insights directly to traditional SEO, content, and traffic analytics workflows.

Best For

Enterprise marketing teams, SEO agencies, ecommerce brands, and SaaS companies combining traditional SEO workflows with AI visibility monitoring and GEO optimization.

What it does?

Semrush helps companies monitor and improve online visibility across both traditional search engines and AI-powered discovery systems. The platform includes keyword research, backlink analysis, site audits, rank tracking, content optimization, competitor intelligence, PPC research, AI visibility tracking, and AI-generated content workflows. Its AI Visibility Toolkit measures how brands appear inside AI-generated answers, tracking citations, prompts, sentiment, share-of-voice, and competitor visibility across ChatGPT, Gemini, Google AI Mode, Perplexity, and other conversational search engines. Semrush also provides technical AI crawlability audits, AI prompt research, content optimization recommendations, and reporting dashboards that connect AI visibility metrics directly with SEO and business performance. Unlike GEO-native startups focused only on AI monitoring, Semrush combines mature SEO infrastructure with emerging AI visibility analytics in one unified enterprise platform.

Search engines covered

Google Search

Google AI Overviews

Google AI Mode ChatGPT

ChatGPT

Gemini

Perplexity

Copilot

Use cases

Tracking AI-generated brand visibility and citations across ChatGPT, Gemini, Perplexity, and Google AI products.
Running technical SEO and AI crawlability audits to improve discoverability.
Identifying keyword opportunities, backlink gaps, and AI visibility weaknesses against competitors.
Monitoring AI sentiment, share-of-voice, and brand narratives across conversational search systems.

Features

AI Visibility Toolkit Keyword Magic Tool Site Audit Backlink Analytics Position Tracking Brand Radar AI prompt tracking ContentShake AI Competitive Research AI Search Optimizer

How it helps with AEO?

Semrush helps with AEO by extending traditional SEO analytics into AI-generated search environments. Through Semrush One and the AI Visibility Toolkit, brands can track how often they appear inside AI-generated answers across ChatGPT, Google AI Mode, Gemini, Perplexity, and Microsoft Copilot. The platform analyzes AI citations, prompts, sentiment, share-of-voice, and competitor positioning while connecting those insights back to traditional SEO signals such as backlinks, crawlability, keyword authority, and content freshness. Semrush also provides AI crawlability audits, prompt research, and AI-generated optimization recommendations designed specifically for conversational search visibility. This unified approach allows organizations to manage SEO, GEO, and AI visibility together instead of relying on separate AI monitoring tools disconnected from broader search operations.

Investment

$40M Series A (2018, led by Greycroft and Siguler Guff) · IPO on NYSE in 2021 · Acquired by Adobe for approximately $1.9B (announced 2025)

Pricing

Paid

Pros

One of the most mature and trusted SEO ecosystems in the market
Combines traditional SEO infrastructure with AI visibility tracking
Extensive keyword, backlink, and competitive intelligence databases
Strong AI reporting and prompt tracking integrations through Semrush One

Cons

AI Visibility Toolkit can become expensive at scale with multiple domains/users
Interface and workflow depth may overwhelm smaller teams
Some AI visibility insights are still less actionable than GEO-native competitors
AI search visibility tooling is newer than its traditional SEO suite

Integrations

Google Analytics

Google Search Console

Google Docs

WordPress

Looker Studio HubSpot

HubSpot

Salesforce

API access

FAQ

Semrush is used for SEO, keyword research, backlink analysis, technical SEO audits, competitive intelligence, and AI visibility tracking across conversational search engines and AI-powered discovery systems.

Yes. Semrush includes the AI Visibility Toolkit and Semrush One, which track AI-generated visibility, citations, prompts, and share-of-voice across ChatGPT, Gemini, Perplexity, Google AI Mode, and other AI search systems.

Semrush is best suited for enterprise marketing teams, agencies, SEO professionals, publishers, ecommerce companies, and SaaS organizations needing both traditional SEO infrastructure and AI visibility analytics.

Unlike many legacy SEO platforms, Semrush now combines traditional SEO infrastructure with AI visibility tracking, prompt monitoring, AI citation analytics, and GEO workflows through Semrush One and the AI Visibility Toolkit.